The House That Hova Built

Borough pride Jay-Z helped design the Brooklyn Nets’ new logos. Calvin Klein Collection suit, $1,295, and shirt, $195; (212) 292-9000. Photograph by Cass Bird. Fashion editor: Sara Moonves.

Jay-Z, like rap itself, started out pyrotechnical. Extremely fast, stacked, dense. But time passed and his flow got slower, opened up. Why? “I didn’t have enough life experience, so what I was doing was more technical. I was trying to impress technically. To do things that other people cannot do. Like, you can’t do this” — insert beat-box and simultaneous freestyle here — “you just can’t do that.” Nope. Can’t even think of a notation to demonstrate what he just did. Jay-Z in technician mode is human voice as pure syncopation. On a track like “I Can’t Get With That,” from 1994, the manifest content of the music is never really the words themselves; it’s the rhythm they create. And if you don’t care about beats, he says, “You’ve missed the whole point.”
Plenty did, hearing only a young black man, boasting. I got watches I ain’t seen in months/Apartment at the Trump I only slept in once.

But asking why rappers always talk about their stuff is like asking why Milton is forever listing the attributes of heavenly armies. Because boasting is a formal condition of the epic form. And those taught that they deserve nothing rightly enjoy it when they succeed in terms the culture understands. Then something changed: “As I started getting life experiences, I realized my power was in conveying emotions that people felt.” He compared himself to a comedian whose jokes trigger this reaction: “Yo, that’s so true.” He started storytelling — people were mesmerized. “Friend or Foe” (1996), which concerns a confrontation between two hustlers, is rap in its masterful, full-blown, narrative form. Not just a monologue, but a story, complete with dialogue, scene setting, characterization. Within its comic flow and light touch — free from the relentless sincerity of Tupac — you can hear the seeds of 50, Lil Wayne, Eminem, so many others. “That was the first one where it was so obvious,” Jay noted. He said the song represented an important turning point, the moment when he “realized I was doing it.”
At times he restricts himself formally, like the Oulipo, that experimental French literary group of the 1960s. In the song “22 Two’s,” from 1996, we get 22 delicious plays on the words “too” and “two.”

Ten years later, the sequel, “44 Fours,” has the same conceit, stepped up a gear. “Like, you know, close the walls in a bit smaller.” Can he explain why? “I think the reason I still make music is because of the challenge.” He doesn’t believe in relying solely on one’s natural gifts. And when it comes to talent, “You just never know — there is no gauge. You don’t see when it’s empty.”

In the years since his masterpiece “Reasonable Doubt,” the rapper has often been accused of running on empty, too distant now from what once made him real. In “Decoded,” he answers existentially: “How distant is the story of your own life ever going to be?” In the lyrics, practically:

Life stories told through rap/Niggas actin’ like I sold you crack/Like I told you sell drugs, no, Hov’ did that/So hopefully you won’t have to go through that. But can’t a rapper insist, like other artists, on a fictional reality, in which he is somehow still on the corner, despite occupying the penthouse suite? Out hustlin’, same clothes for days/I’ll never change, I’m too stuck in my ways. Can’t he still rep his block? For Jay-Z, pride in the block has been essential and he recognized rap’s role in taking “that embarrassment off of you. The first time people were saying: I come from here — and it’s O.K.” He quotes Mobb Deep: “No matter how much money I get, I’m staying in the projects!” But here, too, he sees change: “Before, if you didn’t have that authenticity, your career could be over. Vanilla Ice said he got stabbed or something, they found out he was lying, he was finished.” I suggested to him that many readers of this newspaper would find it bizarre that the reputation of the rapper Rick Ross was damaged when it was revealed a few years ago that he was, at one time, a prison guard. “But again,” Jay says, “I think hip-hop has moved away from that place of everything has to be authentic. Kids are growing up very differently now.”

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